Well said Namelus.
Yeah, I tell people what I charge for pork and they usually go into mild shock.
Then I explain the difference between how Costco raises their hogs and how I do.
Then there is the flavor factor. Mine tastes like PORK! Like, karate kick to the face PORK!
But people who shop at Costco usually cannot tell the difference between the two, only focusing on the cost factor. Not quality.