Dark Future,
I think that “preparing” falls outside most people’s normalcy bias.
Ignoring or denying it alows them to get through the day without taking responsibility for their actions and lives.
My grandparents were preppers though I seriously doubt that they would have considered themselves as such. Being children of the depression, they naturally saved money, used items until they wore out, put food back from the garden and the like.
But todays focus is not the same as theirs. Nor their parents. Its a different place. Their “normal” isn’t ours.