HM,
We did contract out. I honestly cannot recall the cost for installation. The pump and piping (it uses a tiny pipe INSIDE the well jacket/pipe) was the real cost, pushing 2K.
It was placed atop a pre-existing well we had drilled the previous year.
If you are interested, the customer service was great. I would recommend simply calling or emailing, and asking for a rough quote.
Assuming you have a pre-existing well, you will want to know what you “resting level” is.
For example, my well is roughly 450 feet deep, but the resting level is only 20 feet – meaning that the water is only 20 ft below the surface. Now that wil fluctuate a bit with use and weather/drought, but we have been fine with only 65 feet of piping for the hand pump.