Usually people do not make real changes unless something traumatic happens to them.
In this most likely case, food security from the loss of a job.
I would like to think more than just a few have a new out look on what it means to be prepared for the unthinkable.
Start keeping a well stocked pantry. Garden. Learn more about home cooking, or cooking from scratch. Making that one chicken last two or three meals.
As for MSM, yeah, the idea of being prepared for some kind of natural disaster or economic crisis? Oh, those people are crazy! (sarc)
But MSM has been out of touch with viewers/readers for some time now.