Depends on how long you’ll have to be doing the lighting. There’s a reason your wife doesn’t use matches. A small bottle of naptha in your BOB will yield more successful fires than a pack full of matches, and will work in the wind where matches or a Bic lighter will fail repeatedly. Zippos are designed to do that.
So if your bugout plan is only days to a week long, matches will do fine as long as you have those wax based fire starters to keep the flame going. For a “get home when stranded on a trip” pack, I’ll take the Zippo and fuel.
And the blue tape.